Mobile Broadband Penetration to Grow to 60 percent by 2016June 14 2012
Fairfax, VA., -- Market Analyst, LLC, a discount provider of market research reports and business information, announced today that a prominent expert on the Latin American telecommunications market expects Brazil to spearhead mobile broadband deployment in the region.
In an interview on the Latin American mobile market with Market Analyst, Erasmo Rojas, director of Latin America and the Caribbean for 4G Americas, said Brazil, which will host the 2014 FIFA World Cup, will drive mobile broadband network deployment by offering high-speed mobile services during the competition for football's most coveted prize.
Rojas said the region has generally been slow in migrating to mobile broadband for variety of reasons, but noted that this is changing. “Although mobile broadband penetration is 17 percent today, we expect it to be about 60 percent by 2016. This represents an immense opportunity for content, applications, and value-added services,” he said.
Rojas said that prepaid penetration has fallen from 83 percent in 2007 to 81 percent in 2011, a positive development that he attributes to the growth of mobile data usage. Data ARPU, he said, currently represents 23 percent of the average ARPU for the region. The increase in data usage will help raise the region’s low ARPU.
One of the reasons Rojas is bullish on the Latin American market is that the region has not been susceptible to the economic crisis engulfing other parts of the world. Large pan-regional operators, who have 60 percent share of the Latin American mobile market, are strong carriers with the financial stability that allows them to invest in infrastructure, devices and innovation, he said.
The Rojas interview is the first in a series of one-on-one interviews by Market Analyst with leading experts in the telecommunications and technology sectors. The wide-ranging broadband interview with Rojas can be viewed in full at http://www.marketanalyst.net.
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About 4G Americas
4G Americas is an industry trade organization composed of leading telecommunications service providers and manufacturers. The organization's mission is to promote, facilitate and advocate for the deployment and adoption of the 3GPP family of technologies throughout the Americas. 4G Americas contributes to the successful commercial rollout of 3GPP mobile broadband technologies across the Americas and their place as the No. 1 technology family in the region. The organization aims to develop the expansive wireless ecosystem of networks, devices, and applications enabled by GSM and its evolution to LTE. 4G Americas is headquartered in Bellevue, Wash., with an office for Latin America and the Caribbean in Dallas. More information is available at www.4gamericas.org.
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